As smart phones begin to take over the world, or so it seems, you need to start using them to your advantage. There are many marketing opportunities for your business via these small handheld devices, but if you want to see rewards, you have to avoid some common mistakes. The following article shares some mistakes that many marketing novices may make. Follow these guidelines and you can have a very successful mobile marketing campaign.
In order to begin a mobile marketing campaign you need to get subscribers. But how in the world do you get people to subscribe? One of the most common mistakes comes when you make the subscription process too long and complicated. If you want people to sign up for your campaign, you have to make it as easy as possible for them. You can make it as simple as them texting a number to sign up or giving you their cell number or email address. Do not make them jump through hoops and wiggle their nose, no one will sign up if you do.
Another mistake that is make often is not setting up a mobile site for your business. Many traditional websites are being viewed on smart phones and sometimes they are not easy to navigate, some sites are even impossible to navigate with smart phones. If you make a mobile friendly site, you will get more traffic and more business.
How fast do your pages load? A common mistake is creating pages that are slow to load on mobile devices. While your pages may be fine for computers, remember that smart phones may load your site quite a bit slower. Just like a mobile site, you want your pages to be mobile friendly or you will be turning potential customers away.
When sending out mobile marketing messages pay attention to the size of your text and graphics. Many people want big and bold and lots of pictures, but this is not the way to go when it comes to mobile marketing. Large text, or lots of it, and graphics can be hard to load for cell phones. Or, they could even use up too much of your subscriber’s data and you do not want to do this out of consideration. Be sure you send out the bare minimum when it comes to graphics and make sure your text is short and straight to the point.
Last, but not least, do not send out too many messages. While you want customers to know who you are and not forget about your business, if you send out message after message, you can drive people crazy and cause them to not trust your business.
The limitations you have with marketing via smart phones versus marketing with computers is a little different. Different doesn’t mean bad, but if you do not keep these tips in mind, your campaign will not be as successful as it could be. Avoid the common mistakes shared here and you can have a mobile marketing campaign that works for you.