When you are just beginning to use social media as a way to market your company, you might have trouble figuring out what social media platforms to use and how to use them. Although it might seem hard to navigate at first, it is the difference between all the social media platforms and the benefits they provide that makes social media marketing so great. Continue reading this article for information about your social media options and advice about how to use them.

Facebook is the most popular social media site. It is a great place to share product updates and pictures with current and potential customers. When you post ‘like-able’ content to your page, your followers can broaden your visibility to their friends by liking your page and/or posts. Facebook is also a great place to host sweepstakes and giveaways, and that is a great way to get new people to ‘like’ your page.

Twitter is a great place to share short messages and links to relevant articles with customers. If you post something particularly interesting to Facebook, YouTube or another social networking site, you can use Twitter to share the link. The messages on Twitter should be short and to the point, as they have a 140 character limit on Tweets. It should also be used sparingly, as your customers might unfollow you if you bomb their feed with updates.

Create your own YouTube channel and videos that showcase your products. You can do this in a number of ways. One way is to create informational how-to videos that include your product. For example, if you sell paint, create a how-to video about avoiding getting paint on your baseboards, and use your paint in the video. This is a great way to attract customers who are searching about how to do something, and introduce them to your product. You can also create videos that show the different features of new products to introduce them to your customer base. Like other social media sites, people go to YouTube for entertainment, so make your videos entertaining and interesting.

There are a lot of other less popular social media sites that you can use to market your product or service, and they shouldn’t be ignored. You can share professional images on Flickr, communicate with costumers on Digg or create your own blog to share industry news. In the world of social media marketing, it is important to consider all of your options.

To get the most out of social media marketing, you have to use each site the way it was meant to be used. All of the social media sites are a great way to communicate with current and possibly future customers, and they are the future of advertising. The best results are achieved when you use all of the sites to your advantage, but now that you know what they are all about and how to use them, you can get started with the social media sites that appeal to you the most.