If you have some kind of email marketing plan in place, you are likely used to reaching out to your customers. During the holiday season, you have even more of an opportunity to make an event for your email list. You can tailor your email marketing efforts to fall in line with the festive attitude happening during that time. Here are some ways to maximize email marketing throughout the holiday season.

First you have to go back and evaluate how business was during the last holiday season. You can go back and look at what your sales were, as well as your marketing emails and any other relevant information. You can determine what worked from last year and what you need to change this year in order to make your season a good one.

The next thing you need to do is some winter cleaning. Some of the people who have been getting emails from you may not use that email address anymore. Some people may no longer be reading your emails. Use the holiday season as a time to make sure that everyone in your email list is still reading your emails. You can do that by asking people to re-confirm that they want to keep subscribing to your emails. You can offer a reward for doing this, but it is a good way to make sure that everyone who wants to read your emails is doing so.

The next thing you need to do is to be creative. Adjust your logo for the holidays. Come out with a new seasonal coupon, discount, giveaway, or other incentive to get people excited about your website. Look for ways that other businesses are doing holiday tie-ins and take their lead.

However, if you can’t think of a way to tie your products to the holiday season, don’t go out of your way to do so. Not every business can be adjusted to the holidays, and don’t make such a strong attempt that you abandon your branding and the soul of your business. If it just doesn’t work for you, that’s okay. You can always position your business as a break from all the holiday hustle and bustle, or you can go on with your business as usual.

Thank the people in your email marketing list. The holiday season is the best time to remember what you’re grateful for, so be sure to tell your e-mail list how happy you are that they are your customers and how pleased you are that they choose to receive your emails.

Consider giving your customers a gift. If you have an email marketing list, you have already been giving out coupons all year. Try something a little different. Perhaps you can give them a relevant ebook, or a free sample of one of your other products. An unexpected gift will be greatly appreciated by your customers.

The holidays offer you a time to do things a little bit differently when you have an email marketing list. Think of the tips in this article as a way for you to celebrate the holiday and make your business even better.