To stay in touch with your customers, you need to use email. These days, customers expect to be contacted right away with up-to-the-minute information about new products and the latest deals. If you want to keep your existing customers loyal to you while still reaching out to new customers, you have to develop a powerful email marketing strategy. The following advice can show you how this is done.

Your emails need to be filled with useful content that is well-written and easy to understand. You do not want your recipients to feel confused after reading your emails or unsure about what you are trying to tell them. Do not talk down to your audience, but avoid using too much jargon or excessively long sentences. Your emails should be short, sweet and to the point. Tell people what they need to hear, and then stop.

Knowing who your target audience is makes it easier to write good emails. If most of your customers are young men who like football, pack your emails with interesting news about football. If your business caters to middle-aged women who knit and have cats, share knitting tips and pictures of cats. The more you target your messages to the interests of your audience, the better the response to them will be.

Avoid having lengthy paragraphs in your emails. Each paragraph should be roughly the same length, with no more than three or four sentences. By breaking your messages up into easy-to-read blocks of text, your recipients will have an easier time digesting the information. Long paragraphs are harder to read on a screen than they are when printed out, so keep things short and include plenty of breaks.

When you are writing your emails, be clear and concise. Make sure you know exactly what the most important pieces of information are that you want to communicate, and include these at the beginning of the message. Do not waste a lot of time with pleasantries, fluff or filler. Your customers are not going to wade through several paragraphs before they get to the good stuff. Instead, they will just delete your message. Tell them what you want them to hear right away.

It can be tempting to try to stuff lots of keywords into your messages, but try to resist this temptation. Keep your use of keywords to a minimum so that your messages do not set off any spam filters. As with other SEO techniques, you should not have a keyword density that is any higher than 1-2%. Anything more than that is going to set off alarms that may prevent your messages from ever reaching your customers.

With the right approach to email marketing, it is easy to build a great email list that will let you stay in touch with your customers and keep them informed about your business. By building strong relationships with your customer base, you can make sure that your business continues to grow and thrive for years to come. Use the advice you have just read to get the most from email marketing.