Mobile marketing is becoming a popular way for businesses to promote their products and services. About 75 percent of the world’s population owns a mobile device, more than the percentage owning a personal computer. So the marketing potential to the mobile audience is tremendous. If you have a business selling products or services, you can boost your business by marketing through this channel. Read this article for some tips on how to do this effectively.

The mobile user depend on their devices for access to quick information. They typically receive hundreds of text messages a day. They skim and scan through these messages quickly to pick out only the ones that they deem relevant, and they ignore the rest. Long and wordy text messages tend to get ignored because there is just too much to read. Therefore, If you have a marketing message to deliver, make your messages short and to the point. Capture their attention in the first line to give them reason to read a little more. If you cannot get their attention in the first sentence, your message will not be read.

You should have a mobile version of your full-size website, and you should always include a link to that in any text message. Your mobile website should only have the most relevant pieces of information on display because of the small screen size. Your regular website will just not display in a way that is attractive or easy to use. If you are selling products, display only one product per screen with its brief description and an order button. Avoid anything lengthy descriptions.

If you are running print ads as well, you should include QR codes in your ads. You can use QR codes to embed product information and other bits of code to launch functions. When a users scans a code with his mobile device’s camera function, he can get product information, download a file, buy a product, or anything else that you would like. This is basically an easy way for mobile users to find what they are looking for. Mobile users like convenience. If you can make things easy for them, they will come back to you.

Give your current customers an incentive for signing up for your mobile text messages. A coupon for a discount is typically a good offer. This allows you to sent out promotions to motivate people to buy. Just remember to offer an easy way for subscribers to opt-out if they choose. When mobile users see that they can easily stop messages whenever they want, they are more willing to give your text messages a try. Just remember to use text messaging responsibly so you will not be accused of spamming. Stick to sending message during regular business hours.

Mobile marketing has its own unique set of protocols. It can be a very effective marketing strategy if you use it the right way. Plan your strategy well, and you will see positive results in your business.