The vast majority of emails sent every day are actually spam. These are people trying to sell a product by sending ads to people who have not signed up to receive them. This makes it even harder to get attention with your ads. Even just getting people to sign up for an email mailing can be a challenge, and once you get them there you need them to stay. Here’s a few good ways to make your list work for you.

Make sure your emails are not too long winded. The longer your pitch, the less likely people are to actually read it. You want your email to be like a billboard that people see while they are going through their email. Keep your primary message to just a few sentences. Once you have caught their attention you can direct them to your website where they can either make a purchase or learn more.

Learn to edit yourself. Because your message needs to be so short, it needs to be focused as well. Save any side topics for another email. This is not the time to have a casual conversation with your customer. By making sure you edit your emails you can save yourself a lot of wasted time.

Once you have explained to people why they should purchase your product, don’t forget to ask them to buy. This is often called the “call to action” portion of your pitch. Make sure it is clear and easy to understand, You might even want to make it in bold text, or in a slightly larger font. This makes them more likely to make a purchase at that time. If you leave out that step they may forget to make a purchase or have second thoughts. You can increase the urgency by giving them a coupon that expires within a few days.

While a few people can only receive text emails, most can receive anything that is in HTML format. This is the same formatting used in websites, and can display many of the same items. This means that you have a wider variety of text and images available to you. You can use this to make your email look more professional. You can always ask people for their preference when they sign up.

Make sure you take a minute to run a spell check on your email, and read through it to make sure you have used proper grammar. You are representing you business in your email, and poor spelling and grammar mistakes reflects poorly on your business. You want people to believe you put a lot of time and effort into creating this ad for them.

Now that you know how to create an effective email campaign it is time to get started. It will be tougher than other forms of advertising, but it can have a huge payoff. Use these tips to help you find success. As you gain experience, you find yourself getting higher response rates to your email campaigns.