Mobile marketing will allow you to interact more directly with your customers. Go over this article for some useful mobile marketing tips.
Develop your mobile marketing campaign according to your audience. There are a lot of marketing gurus who will offer you their advice and guidance but keep in mind that you are the one who knows the most about your target audience. And if you are not sure what kind of mobile phones your customers own or which features they use the most, it is time to hand out some surveys and look for studies on your target audience. Use your findings to create a campaign that is accessible to most of your customers.
Keep in mind that new mobiles become available on the market regularly. If you find that your customers are likely to purchase the latest devices and spend a lot on their monthly phone bill, you need to keep updating your campaign regularly. And if your customers do not upgrade their mobile devices often, they will still be likely to purchase the new technology once it becomes more affordable. Keep your campaign relevant by staying up to date with these new trends and looking for ways to use new technologies to advertise your products.
Focus on providing your audience with quality content to keep people interested in your campaign. The messages you share via mobile marketing should remain very short since most mobile users will not spend more than a couple of minutes reading content on their phone. Mobile marketing is ideal to share a coupon code, a link to a very short article or a daily tip, a picture of your latest product or information on your current contest. If possible, share messages with a sense of urgency so your recipients take action right away.
Find away to make your campaign interactive. You could for instance ask your subscribers to answer to your text alerts to enter a contest or receive a coupon code. A lot of mobile users have access to social networks on their phones. You could make your campaign interactive by asking your customers to use their phones to take pictures of their products and upload them on social networks, for instance to earn a discount. Keep in mind that not all target groups will respond to these techniques.
Balance your mobile marketing campaign between different strategies. You should definitely use text alerts since this is the only thing all your customers will have access to. You should also create a .mobi website to present your products and special offers in more details. Most mobile users have access to the Internet but keep in mind that users with a slow connection or a plan with a limited amount of data transfer will be less likely to check your mobile site. And you should look into developing some apps or using QR codes to cater to the customers with more advanced devices.
Use these top five tips to develop an efficient mobile marketing strategy. Monitor your results to make sure you are doing everything right.